Former Boden IT manager Dan Elliot has set up a new men’s lifestyle brand called St Roker.
St Roker features a range of 100% cotton pique polo shirts and T-shirts with tongue-in-cheek design quirks such as wash instruction labels that read “get your maid to do it”.
The emphasis is on quality and service with a contemporary fit and design and the range targets 17- to 35-year-old men.
St Roker has launched a transactional website but is also seeking wholesale accounts. Retail prices are between £25 for a T-shirt and £35 for polo shirts.
For more information contact 07768 192551.