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Debutants sign up for Pure Premium

Womenswear trade show Pure London has signed a host of brands for the second edition of upmarket spin-off Pure Premium next month.

Labels including Winter Kate, Issey Miyake Cauliflower, Math (pictured) and Ann Louise Roswald will exhibit in the Pure Premium hall at the trade show, which takes place at Olympia London from February 13-15. Other brands exhibiting for the first time at Pure Premium include Bebaroque, Malìparmi, Valerie and TBA. Accessories will also feature at Pure Premium.

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