Decathlon has reopened its flagship Surrey Quays store in London following a £14m upgrade.
The new store, which forms part of a £1bn redevelopment of the site, has doubled in size to include 90,000 sq ft of space, hosting equipment for 70 different sports.
The revamped store also includes a rooftop multi-sports playing field, golf simulators, a mini badminton course, mini golf course and bike testing stations. Customers are also able to try out the retailer’s snorkelling equipment in a mini aquarium.
John Butcher, Decathlon UK’s marketing director, said: “The new Surrey Quays store has doubled in size and makes a statement about our plans to invest and grow in the UK. There are few, if any, retail facilities like this in the country where shoppers can participate in more than 70 different sports in a purpose-built setting.”
The Surrey Quays store stocks more than 13,000 product lines covering clothing and equipment for sports, including running, fishing and water sports, to golfing, swimming, and Yoga. The Quechua Air Seconds 4.1 Family Camping Tent and B’twin Triban 500 Road Bike are currently some of the best-sellers amongst shoppers in the local area.