Footfall across retail parks, shopping centres and the high street fell by 2.6% year on year in December, according to the latest report by Springboard.
The high street saw a decline of 2.1% marking the fifth consecutive month of weakening consumer sentiment. Across all locations footfall dropped for the thirteenth month straight.
Shopping centres suffered a 3.9% fall in visitor numbers.
Springboard marketing and insights director Diane Wehrle said pre-Christmas Sales did not tempt shoppers to spend in-store.
noted that the warm weather compared to the same month in 2017 saved footfall from falling further. “If nothing else is learnt from December 2018, it is that discounting does not stimulate customer activity, and is severely eroding the strength of Christmas as a major trading period. Ignoring the warning signs and continuing to bring sales forward undermines profitability and, ultimately, longer term innovation in retailing.”