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Defra calls for retailers to submit their sustainable clothing

The government Department for Environment, Food and Rural affairs (Defra) is calling retailers and manufacturers to provide samples of sustainable clothing for its study on consumer behaviour.

As part of Defra's sustainable clothing roadmap, the government department has commissioned Nottingham Trent and Sheffield Hallam universities to conduct a study aimed at understanding consumer behaviour towards sustainable fashion. The study will include research into laundering, the role of celebrities, fast fashion and longevity.

Defra is calling on retailers and manufacturers to donate pieces of sustainable clothing to a number of focus groups of up to 100 people, which will be held around the UK, to facilitate the study.

For further information contact tom.fisher@ntu.ac.uk. The deadline for submitting clothing is end of February.

The project is expected to be completed in June.

Readers' comments (2)

  • Is it April 1st??
    This Government really needs to get its priorities in order.......I am beyond words.

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  • The loonatics are taking over the assylum!!!!!! what a load of nonsense!

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