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Delegation is good for you and your business

Rhowen Yoki, Owner of four-store young fashion retailer Fusion in Cornwall.

Within a small company, delegation can empower your team and also improve your business.

Marketing manager, head of buying, website manager and operations manager may be the varied ‘hats’ of the small business owner, but they shouldn’t be.

Your existing sales staff would probably relish more responsibility and giving it to them won’t drastically raise your overheads. The end result should be increased profit through better management.

Once you have mustered the courage to delegate to others you should make sure each member of staff is not only aware of their specific role but also feels empowered to fulfil them effectively and passionately.

No one will be enthusiastic about their additional responsibilities if there is not clarity among the rest of the team as to who does what. At the onset of delegation, have scheduled feedback meetings to make sure the tasks are being carried out effectively (this will calm your inner control freak).

Make sure your team has an appreciation of the consequences of a task being unsuccessfully managed. They will understand the responsibility they have taken on board, which in turn will enhance their ownership of this role and reinforce the level of trust you have in them. This often results in passion that exceeds expectation.

Always make sure the team knows “what it is we are doing and why we are doing it”. Explain what you want to achieve with your latest crazy plan so they are on board.

In essence, create a team around you that has different qualities within it. A team that works and thinks like you is not the key to success. Find out your employees’ strengths and weaknesses and delegate so you are able to sit in the sun and enjoy a glass of bubbles without panicking that you need to order more pink satchels.

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