Womenswear brand Delmod has launched a sub-brand called Pure by Delmod for spring 09, aimed at a younger customer.
The collection features linen styles in slimmer silhouettes, and is pitched at 30- to 50-year-old customers. Delmod country manager for the UK and Republic of Ireland Ann Milson said: “We’re launching Pure to attract a younger customer with a more modern attitude.”
Jackets in the more premium Pure by Delmod range retail for £120, compared with £90 in Delmod’s mainline.
Prices for the 50-piece range start at £39. For more information telephone 020 7636 9471.