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Denim launch for Beckham label

Victoria Beckham has developed the first denim range for her dVb brand to launch in the summer, coinciding with the end of her deal with denim label Rock & Republic.

It is understood that Beckham's dVb line is unlikely to use the crown logo that adorned the VB for Rock & Republic jeans, despite alleged wranglings with Rock & Republic over the use of the logo. Her final range for Rock & Republic will be delivered in April.

Top-end department stores and independents are to be targeted for the dVb range, which will be distributed in the UK by fashion agency Prelude.

The 28-piece collection will retail for between £145 and £170 and will be delivered through a "steady flow" of regular drops from late May, according to a spokeswoman.

Beckham has developed the range in collaboration with Canadian manufacturer Western Glove Works. Using Japanese and US denim, the styles use subtle branding, including two back pocket designs.

The first delivery will include shorts, skirts and capri-style jeans, with skinny, straight and bootcut fits to follow. The look is clean and tailored with simple washes on grey, indigo, white and black.

Beckham's dVb eyewear debuts this month in shops including Harrods and Selfridges.

The brand will launch in Europe, Russia, Japan and the US.

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