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Exclusive: Departures at top of Shop Direct tech team

Shop Direct’s chief information officer Andy Wolfe and head of digital transformation Paul Hornby are leaving the business, Drapers has learned.

Wolfe will depart in the summer after five years in the role, and will be replaced by Jean Marc Domaingue as interim chief technology officer.

Domaingue will keep his current position as technology and experience design specialist at consultancy Thoughtworks, and Shop Direct said it was in the process of identifying its next permanent CIO.

Hornby has held various roles at Shop Direct over the past 12 years, having joined in 2006 as ecommerce content co-ordinator. He will leave the business in February to join Matalan as ecommerce director.

Mike Francis, currently lead product owner at Shop Direct, will take on Hornby’s role in addition to his own. Before joining Shop Direct in October, Francis was product director at Tesco.

Jon Rudoe, group retail, technology and data director at Shop Direct, said:  “During his time with Shop Direct, Andy Wolfe has been instrumental in our transformation from a catalogue business to a technology-driven pureplay etailer.

“Under his leadership, our IT team has nailed the stability of our sites, improved beyond recognition the volume and velocity of change we’re able to make, and vastly grown our mobile and personalisation capabilities.

“Paul Hornby has led Shop Direct teams to deliver huge advances in customer experience and site performance through innovations including our MyVery app, the Very Assistant chatbot, and our industry-renowned personalisation programme.”

It follows a string of departures from Shop Direct. Both Very Exclusive boss Sarah Curran and Shop Direct’s group ecommerce director Jonathan Wall left last summer, and Alex Baldock will follow them out of the door this year. 

Drapers also revealed in December that Shop Direct has made an undisclosed number of redundancies as part of a wider restructuring.

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