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Derek Rose poised for loungewear launch

Luxury nightwear brand Derek Rose is launching a loungewear collection for spring 08 as it expands into the lifestyle market.

The business, which supplies classic nightwear, will launch the 40-piece Naturally Derek Rose men's line at Pitti Uomo in Florence next week (June 20-23). The mix-and-match range is based on a beach and loungewear theme.

The collection includes three-button short- and long-sleeved tops, jersey short- and long-sleeved T-shirts, trousers, shorts and shirts with neckband collars. Colours include beige, cream and brown.

Managing director Sacha Rose said: "We want to target a broader range of customers and there's a limited offer in this market.

"The collection will appeal to 30-plus shoppers, which is slightly younger than our core customer, but we believe there is also demand from men in their 40s, 50s and 60s."

Wholesale prices for the collection range from £13 to £20.

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