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Designer kidswear area launches at Harrods

Harrods has unveiled a designer kidswear room for international brands and has also added Missoni, which will be available exclusively to the retailer, and Chloe as new labels for autumn 07. The 2,120 sq ft Children's International Designer Room, which replaces toys area Children's Theatre, houses Roberto Cavalli, D&G, Ralph Lauren, Armani Junior and Christian Dior. Formed around a contemporary background, each brand is highlighted by an individual shopfit and sits alongside the rest of the retailer's newborn and teens collections on the fourth floor. Ranges in the new space cater for kids aged from two to 10 years.

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