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Designer to bolster By Caprice growth

Lingerie label By Caprice has hired Michelle Blenkinsopp, formerly a Debenhams designer, to assist with the design of its collections.

Founder and model Caprice Bourret (far left) told Drapers the decision to hire a designer was due to the growth of the brand, which now includes sub-brands By Caprice Swim and By Caprice Sleep. Bourret has also stopped modelling the collection herself - Amy Childs (near left) from ITV2 show The Only Way Is Essex is the new face of By Caprice.

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