The first three day showcase of London menswear took place over the weekend and kickstarted the beginning of the spring 13 buying season.
International press and buyers including Saks Fifth Avenue, Opening Ceremony and Lane Crawford were seen at London Collections: Men, and were treated to a range of trends ranging from the more sober to the all-out frivolous.
There was a lot of interest in texture and fabrication and topping this list was lace, used in printed t-shirt styles at JW Anderson and Astrid Anderson at the MAN show. Knitwear was important seen via knitted t-shirts at Matthew Miller and Nicole Farhi, in addition to 3D interpretations at Jonathan Saunders and Omar Kashoura. Embellishment was another key element, seen on sweatshirts at Shaun Samson and James Long, and in all over embroidery details at Meadham Kirchhoff.
Yellow, orange, slub green and white were notable colours across shows, whilst hot pink appeared at E Tautz, Topman and JW Anderson, but may prove a colour trend too bold for some.
The overhead hooded cagoule was a key item seen at Pringle, Richard Nicoll and Kit Neale. With sportswear in general being one of the most prominent trends, mesh and collegiate style bomber jackets seen at Topman, Lou Dalton, Richard Nicoll and Oliver Spencer will be particularly important.
Printed macs at Jonathan Saunders and Agi & Sam will have hanger appeal and were a new way to buy into the printed trend for spring 13, whilst other notable trends to keep an eye on include placement print T-shirts, neoprene and reworked camouflage print.
See Drapers June 23 issue, out this Friday, for a full rundown of this season’s shows.