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Diesel goes premium with Black Gold range

Denim brand Diesel has launched a new luxury-led casualwear sub-brand for men and women for autumn 08.
Diesel Black Gold is pitched above the mainline, and will sit alongside luxury denim range Diesel Denim Gallery. The sub-brand will have a separate distribution to the mainline and has already signed 30 stockists, with a long term target of 80 accounts.

It will show at trade fair Premium in Berlin next February, where it will feature alongside Diesel’s other lines. It will appear on the catwalk at New York Fashion Week, and will branch into shoes, bags and other accessories from spring 09.

The autumn 08 range is now available at wholesale, priced from £40 to £76. Contact 020 7833 2255 for details.

Premium takes place on February 1-3 in Berlin.

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