Diesel has launched a series of designer collaborations influenced by the label’s denim and sportswear heritage.
The capsule ranges in the initiative, called the Red Tag Project, will be distributed exclusively by selected retailers.
The first designer signed up to the series is New York designer and Hood by Air co-founder Shayne Oliver. His line will comprise 10 “looks”.
Diesel founder Renzo Rosso said: “This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this with the most groundbreaking and radical international designers, like Shayne [Oliver].”
Fashion platform Tomorrow London will curate and distribute the project’s collections.