Diesel is to launch a global 24-hour party for fans of the brand called Diesel Triple XXX to celebrate its 30th birthday.
The Diesel event, which will take place on Saturday October 11, will work its way around the globe, and will feature an eclectic line up of musical talent and will be open to the public, with tickets on sale for £5.
Diesel will be hosting parties in 18 major cities across eight time zones in Amsterdam, Athens, Barcelona, Beijing, Copenhagen, Dubai, Helsinki, London, Milan, Munich, New York, Oslo, Paris, Sao Paulo, Stockholm, Tel Aviv, Tokyo and Zurich.
The London event, dubbed "The Creative Experiment", will take place at The O2 In London with music form the likes of Mark Ronson, Mystery Jets, New Young Pony Club and The View.
Tickets are on sale in Diesel stores nationwide.
To read an interview with Diesel's managing director for the UK Riccardo Bellini click here