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'Digitally led' Mothercare launches new website

Mothercare has launched new websites for both Mothercare and Early Learning Centre as part of the company’s omnichannel business strategy.




The new responsive website makes searching, browsing and purchasing goods easier and quicker across all devices.

Mothercare reported a 15% increase in UK online sales in its last financial year, and online now accounts for 40% of total UK sales. Furthermore, 84% of Mothercare’s online traffic and 60% of online sales are now from mobile.

Gary Kibble, global brand and marketing director at Mothercare, said: “This is the next natural step in our digital growth story and reflects our shift in focus to delivering a seamless omnichannel service to our customers. Underpinning our strategy is the aim to develop Mothercare into a truly digitally led business.”

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