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Discounting boosts sales at John Lewis

Fashion sales at John Lewis & Partners jumped 32.1% year on year for the week to 19 October, as the retailer ran a 20% off promotion across clothing.

Own-brand fashion sales were up 46% for the week. Sales of boots increased by 34% as a result of the wet weather.

Beauty, well-being and leisure sales were up 25.3% as John Lewis price-matched a competitor’s promotion.

Total sales at the department store were up 8.5% on the same week last year.

Readers' comments (1)

  • It should be noted because of JL&P's 'Never Knowingly Undersold' guarantee, there are always on promotion.

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