Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Discounts drive clothing deflation in May

Discounts and promotions led to clothing and footwear prices falling in May, as shop prices for non-food items went down 1.5%.

Retailers overall reported deflation for the first time in more than three and a half years, falling 0.1% after a 0.4% rise in April according to the latest figures from the British Retail Consortium (BRC).

The drop in non-food prices was even greater, with deflation at 1.5% in May, an acceleration on the 1% deflation seen in April.

Non-food deflation is at its highest rate since June 2009 when prices fell 1.9%.

The BRC said the unsettled weather continued to affect the clothing and footwear sector, which led to a greater use of discounts and promotions, particularly on spring products, to stimulate demand while marked down knitwear was displayed longer than normal.

BRC director general Helen Dickinson said: “Non-food deflation accelerated to its highest level in almost four years, a reflection of the intense competition to capitalise on improving consumer confidence and the late onset of warmer weather.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.