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Disney launches ‘one-stop shop’ ecommerce site

Disney EMEA has launched a “one-stop shop” ecommerce destination spanning all its collaborations, including those with fashion brands such as Hype and Clarks.

ShopDisney has launched in the UK, France, Italy, Spain and Germany, offering fashion, accessories, toys and homeware from Disney, Pixar, Star Wars and Marvel brands. Future collaborations to launch include Kipling and Cath Kidston.

Graham Burridge, managing director of Disney Stores Europe, said: “With a slick look and feel and great functionality, plus new product categories, the new ShopDisney site will appeal to new and current fans across all ages, whether you’re three or 73.”

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