Disney is identifying new brand and retail partners as it looks to expand its offering in adult fashion, building on 40 current collaborations including motorcycle-inspired brand Matchless, accessories label Anya Hindmarch and young British womenswear designer Ashley Williams.
The entertainment company works with a variety of designers and retailers on licensed products and its adult lifestyle business in the UK is its biggest in Europe and third largest in the world after the US and Japan.
However, compared to its kids’ business, Disney vice president of fashion Francesca Gianesin believes there is significant potential that has not yet been realised.
“We work across 126 categories in kids’ products and we would love to cover the same in adult,” she said. “The Walt Disney Company has so many brilliant brands and properties – from Disney and Marvel to LucasFilm and Pixar – there are endless opportunities for like-minded brands and partners to work with us.”
Last week the company held a showcase at Somerset House in London, inviting some 200 fashion companies to view the latest collaborations, as well as inspirational pieces designed to show the breadth of what could be achieved using new and archive material.
“It really moved the dial in terms of showcasing Disney as a lifestyle brand and we are already in conversations with a number of partners to discuss future collaborations,” said a Disney spokesman.
Most recently, Disney has worked with Matchless on jackets from the Avengers: Age of Ultron jacket film; clutch bags from Olympia Le Tan, featuring Disney Classics; and scarves from Emma Shipley for spring 15 that feature Tinker Bell-inspired designs.