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Divine Trash moves into bigger store

Young fashion indie Divine Trash has moved to larger premises as it celebrates its fifth anniversary.

The retailer, which is in Buxton, Derbyshire, has moved into an 880 sq ft store in the town’s Cavendish Arcade, stocking menswear and womenswear, jewellery, lingerie and homewares. Its previous store, on High Street, was just 290 sq ft.

Arron Moss, who co-founded Divine Trash with his fiancée Lucy Bradbury, said early indications have suggested the relocation will improve footfall and trade by 100%.

The move, which was completed on June 4, came almost exactly five years after the pair opened the original store. Divine Trash was closed for just one day - June 3 - for the move after a five-week refit of the new site.

Moss and Bradbury plan to begin talks with premium brands including Fred Perry and Original Penguin in order to expand its brand mix. It currently stocks brands such as French Connection, Nümph, Supremebeing, DrunknMunky, Voi Jeans, Blood & Glitter, One Teaspoon, Fly53 and Traffic People.

Moss added that the new store has several small alcoves which he hopes to use to display smaller menswear collections as part of his efforts to further boost the product on offer.

Divine Trash also has a men’s and women’s wear own label, which Moss and Bradbury hope to grow in 2011.

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