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DK Company acquires three new brands

Danish brand group DK Company has bought three new womenswear labels - Culture, Pulz, and Educe - from fellow Danish fashion house Ball Group.

The deal took effect on January 1 and is understood to have cost DKK60m (£5.9m).

DK Company said Culture, which is the only brand of the three sold in the UK so far, will boost revenue at the group, while Pulz will add to its denim collection and Educe its fast fashion offer.

All employees will move to DK Company’s head office in Ikast, Copenhagen, where a new space will be built to accommodate the enlarged team.

DK Company, which already has 17 brands including B. Young, Soaked in Luxury and Ichi, said the acquisition “strengthened the firm’s position as market leader” in Scandinavia.

Chief executive Jens Poulsen said: “It is no secret that the three brands are some of our close and clever competitors and colleagues in the market. We are convinced that our two cultures are very similar. The acquisition of the three brands from Ball Group enables us to position us within our core segment; the mid-market.”

In 2014 DK Company bought InWear, Matinique, Part Two and Soaked In Luxury from IC Companys.

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