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DKNY menswear licensed to S Kumars

Donna Karan International has signed a licensing deal for Indian textile manufacturer S Kumars Nationwide to produce the luxury fashion label’s menswear line under licence.

S Kumars Nationwide Limited (SKNL) will source, design, produce and distribute menswear apparel for DKNY Black Label.

The deal will run until 2015, with an option to extend the licence for an additional seven years, according to WWD.

The licensing deal will replace a similar agreement Donna Karan International (DKI), part of the LVMH group, had with brand house and supply group Marchpole Holdings, which went into administration in November 2008.

Nitin S. Kasliwal, managing director and vice chairman of SKNL said: “This joint venture with DKI is consistent with SKNL’s focus on aligning with the world’s top apparel and accessories brands as part of our global growth strategy.”

SKNL, which was linked to UK value retailer Internacionale when it was bought out of administration in May 2008, currently holds the rights to 45 brands, including Belmonte and Stephens Brothers.

As part of the joint venture, the partners will expand the DKNY men’s business in Europe.

Mark Weber, chief executive of LVMH North America and chairman and chief executive of DKI told WWD: “We are focused on expanding our offerings for DKNY Men to include a full lifestyle collection.”

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