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Dnk follows second-hand jeans success with bags

London-based womenswear independent Dnk has introduced second-hand accessories following the success of its nearly-new jeans sales initiative.

Dnk, which is on the High Street in Pinner, north London, has asked members of the public to bring in their unwanted designer bags, sunglasses and belts for it to sell. Customers that donate goods are given about 40% of the sale price when the item is bought.

Dnk already has a rail of “pre-loved” designer jeans in its store, which operates under a similar sale or return basis. Each pair of second-hand jeans sells for between £50 and £60.

Owner Diana Waissel said she has sold between 400 and 500 pairs of pre-loved jeans since introducing the concept in 2005. She started selling handbags two weeks ago and sold between 20 and 25 bags last week.

Waissel said: “It brings different customers to the shop and in this economic climate everyone is suffering so people are happy to get some money back for things they don’t wear. Often they then spend that money on full-price clothes in the store too. It also means I don’t have to buy so much stock and it’s giving us an easy increase in turnover.”

Waissel has advertised the initiative in the Jewish Chronicle and is also marketing it as a green initiative, which will help interested parties to reduce their carbon footprints.

She said: “Most people bring in jeans that are a couple of years old and since then the person has changed in size. With bags and accessories we check the product is genuine, work out how old it is and its condition and then work out a price.”

Dnk stocks 7 For All Mankind, Hudson, James Jeans, Poleci, Set and Penny Black.

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