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Dockers Rob van der Vis joins Deckers as MD

Dockers commercial director for northern Europe Rob van der Vis is to leave the Levi Strauss Corporation after more than five years, to join Ugg owner Deckers as managing director.

Van der Vis is due to start at Deckers Outdoor Corporation on March 7, and he will be based in The Netherlands as part of Deckers Europe. As managing director he will be responsible for the start up and management of Deckers Benelux and France.

Van der Vis said: “My goals at Levi Strauss are delivered. We have created a transparent profitable organisation that shows healthy growth year after year. The success story of The Original Khaki Brand, over the past 5 years, has seen the brand back to its glorious best.”

Deckers Outdoor Corporation also owns footwear brands Teva, Tsubo and Simple.

It follows the departure of Evan Mason, European vice president of Deckers at the end of the year and the exit of David Ward, UK general manager at Deckers in the same month, after just six months in the role.

Ward was hired by Deckers in July last year, shortly after it ended its UK distribution deal with AMG. He was charged with overseeing the distribution of all of Deckers’ brands in the UK and Republic of Ireland including Ugg from January 2011. His focus over the last few months had been to ensure a smooth transition for retailers working with AMG to work with Deckers. Deckers was also fulfilling spring 11 orders taken by AMG.

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