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Dockers to launch European website

Dockers will launch a transactional website for Europe by the end of the year.

The US casualwear brand, which is part of the Levi Strauss stable, has appointed digital agency Duke UK to create its new European website.

The revamped site will initially feature a showcase for the brand, mixing product information and the history of Dockers which will launch next month.

The site is expected to become transactional by the end of the year.

Dockers Consumer Marketing Manager for Europe said: "As one of a handful of brands that can influence the way men dress, we wanted our website to be like a favourite pair of khakis, cool and comfortable."

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