As part of the shake-up, larger loss-making stores of around 3,500sq ft, which have rent bills of £350,000 to £400,000 a year, will be closed. These include shops in Glasgow, to close in January, and stores in Southampton, Liverpool, Sheffield Meadowhall and Lakeside in Essex.
Smaller stores of around 2,000sq ft, incorporating the new storefit by design group 20/20, will open in Thurrock, Meadowhall, Southampton and Liverpool, as well as a new standalone in Watford.
Kinnaird admitted the first year of trading since the buyout had seen “quite a big loss” and that Dolcis had yet to break into profit, although he said there was enough cash to cover the three-year recovery plan.
He said spring had been difficult due to poor ranges bought by the previous management, and that recent like-for-likes had been down in “single digits”, but with improved margins.
He added that trading had improved in the past couple of weeks, with women’s boots and occasionwear styles doing well.