German buyers were out in force at Berlin’s “busy” Seek trade show last week, as many UK buyers stayed away.
“There were fewer [buyers] from the UK than usual, but we will see many of these in Paris,” said Ashley Marc Hovelle, owner of the eponymous menswear brand. “I would say about 30% of the buyers we saw were German.”
Tony Evans, managing director at Gola, agreed the Berlin shows were becoming “more domestic”: “Most top-end buyers go to Pitti [in Florence], then some go to Moda in Birmingham and Jacket Required in London, but this is still a good show,” he said. ”We mostly saw existing and new German customers, and some from the Far East, Europe and Israel. There were certainly queues to get in, which is always a good sign.”
Ash Kumar, founder of young fashion brand Native Youth, said he had a “good mix” of German and international buyers on the stand: “There were lots of buyers from Germany and Japan, some Dutch buyers and a few from Switzerland. Seeing a lot of the German market is good for us as we’re trying to cement further growth there.”
Hannah Beaumont-Laurencia, director of ethical clothing brand Beaumont Organic, said it was a “very European” show: “There were a few UK buyers around, but lots more from Austria, the Netherlands and Switzerland, and some from Germany.
“We did write some orders, and there will definitely be more orders to come.”
Adam Jagger, commercial director at contemporary menswear brand Arc Minute, said: “We had around 15 potential orders. Seek was very busy. We had lots of interest from Europe, particularly Germany, Holland and Belgium.”