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‘Don’t be put off by the career snobs – they’re just ignorant’

Most of my working life has been in fashion retail and I’ve loved every minute of it.

Most of my working life has been in fashion retail and I’ve loved every minute of it. Like any career, it has had its ups and downs, and it has certainly never been dull.

To succeed in this industry you need a wide range of skills, from excellent customer care, styling, an eye for detail, commerciality, numeracy, leadership skills and above all the ability to work incredibly hard. If you can master these, you are set for a rewarding, fulfilling career with every day offering a new challenge.

Why is retailing seen in the UK as a second-rate career choice? People often ask: “What do you really want to do, though?” This out-of-touch career snobbery is beyond me.

So many people underestimate what a career in retail involves.

It is seen as an easy option that involves little or no engagement. Obviously this can be the case, but surely the same is true of many professions? I’d love to give people the opportunity to step into our shoes for a week and watch their attitude change when they see what goes on behind the scenes to make a successful store run smoothly.

If you love fashion and people, then this is a fantastic career option; just be prepared for society’s snobbery towards your choice and rise above it with a smile.

  • Deryane Tadd, Owner of womenswear boutique The Dressing Room in St Albans

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