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Don't miss the Drapers Recession Survival Guide

Don’t miss the Drapers Recession Survival Guide, published exclusively with the next issue of Drapers magazine on May 23. Crammed with recession-busting tips on how to maximise efficiency and drive growth in the coming months, the 36-page special provides an indispensible guide to keeping one step ahead in this increasingly volatile market.

For independent boutiques there are lessons from industry experts on how to negotiate better terms from banks and landlords, as well as an investigation into how hard fashion brands are working to help their stockists.

High street multiples are given insight into how technology can be harnessed on a budget to improve stock control, as well as advice on ways to lower logistics costs.

And, for brands we take a close look at the various channels available to help clear stock and ideas on the best way of marketing your company in the face of an economic slowdown.

Subscribe now to ensure you don’t miss this essential guide to out-smarting the recession, which will be published exclusively within the magazine.

Anchor feature          

What the recession will mean for fashion

The aim of this feature is to establish what impact the recession is having on UK fashion. How deep does it run? What do the experts say? And what effect will it have on the market?


How indies can get better terms from banks

The feature will tell retailers what’s on offer, what they can ask for and what to consider when looking at their finances and their relationship with their banks. This will focus on the key questions of the opportunities and challenges for the independent retailers at the moment. 


How multiples can reduce their logistics costs

A series of pointers and tips to help multiple retailers to reduce their logistics costs.  The areas covered include cutting warehousing costs, better use of transport; effective outsourcing; making use of spare resources; efficient returns management.   


How to use technology to keep stock control nimble

How can retailers become more agile in their stock-control. Going in to a tough spell economically it will be beneficial to retailers to be able to buy and hold less stock.

This will not only help them to chase winning styles, it should also be a massive help with cash flow.  The nuts and bolts will be discussed – how much these applications will cost; how long it will take to have fitted (if applicable) how much disruption it could cause.

The Brands

Brand aid – what the brands are doing to support retailers

This feature will be a series of interviews with talking-heads at brands about what they have done to help support both existing and new retailers in order to help them through the recession – what value added services they are offering? Are they the same for every retailer? And what are the difficulties facing brands? And what can retailers do to help their suppliers? 


How will the consumers respond to the economic situation        

This feature will examine how retailers will operate in a sluggish economy. Experts give their analysis and we present the facts and figures focusing on the changing habits of consumers. 


The opportunities for expansion

The aim of this feature is to highlight the potential opportunities for fashion retailers – both to expand by taking on new sites as they come on the market and to potentially trim their bottom lines by working with developers and landlords in order to improve their tenant agreements. But how best to do this? 


How this will develop in a downturn     

There are figures which show that the companies that advertise in a downturn leapfrog their competitors as the economy picks up. We examine this idea and look at how marketing and advertising is evolving. What will brands and retailers do to their budgets and how will they change the way they present themselves in the course of the recession? 


How to retain and motivate staff

Focusing on independent retailers this feature is designed to reveal how their competitors and peers are dealing with the issue of staff retention and motivation, how experts advise them to cope with this, and how the issue will develop.

Should cash always be the incentive? What bonuses can retailers offer other than cash? 

Stock Clearance

The opportunities and options for brands needing to clear stock

What are the best portals for brands needing to clear unsold stock? How do they go about it and what are the time-frames they need to work to? How much can they expect to make from the exercise? The aim of this feature is to answer these questions.


Lessons from online retailers

A series of interviews with retailers that have gone online about the opportunities of etail as an extra channel including their predictions are for trade in the next 12 months.

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