Luxury worsted cloth merchant The House of Dormeuil is ramping up its digital business through the use of a bespoke 3D feature to better demonstrate its cloths online.
The 3D Generator, hosted on its site Dormeuil.com, enables buyers to visualise the cloth after it has been cut and sewn into a finished garment.
Each season, Dormeuil will use the feature to showcase 30 new fabric designs as a capsule collection, which can be viewed on a three-dimensional model. The model can be dressed in a suit or, alternatively, a sport jacket and trouser combination. Alongside the 3D model, the fabric’s full specifications are displayed.
The firm’s president, Dominic Dormeuil, explains: “Nowadays, the relevance of new technologies is undeniable. To constantly be at the forefront of innovation, we have launched a precursor system on our website that allows you to have a 3D vision of our fabric collection, as close as possible to the reality of a finished garment.”