Competitively priced Swedish denim brand Dr Denim has expanded its men’s and women’s clothing offers for spring 09.
The men’s collection includes cardigans, checked shirts, grandad shirts, summer trench coats and a tuxedo jacket. A grey tonal colour range is lifted with shots of red, blue, peach and green. Checked shirts in various colours have been developed in a slimmer fit.
For women, button-through jerseys, smock shirts, crop cardigans and graphic print T-shirts are presented in a broad colour palette, including powder blue, lilac and army green.
Jeans silhouettes for men and women have been tweaked, with signature skinny jeans sitting alongside a broader selection of classic commercial shapes. Vintage washes are key for men, while high-waisted slim fits and low-waisted bell-bottoms are statement styles for women.
Dr Denim, based in Gothenburg, was launched in 2004 as a low-price, trend-led alternative to existing brands as well as an alternative brand for young fashion indies competing against the high street.
Prices start at £15 for denim and from £19 for clothing. For more information call 020 7739 9988.