Dr Martens will open a new concept store and upgrade its European headquarters in London’s Camden Town.
Dr Martens at Camden Stable Market
The footwear company will consolidate its workers from three existing offices in Camden Town into a new 23,470 sq ft space at Camden Wharf, which will also house the business’s London showroom.
It has also signed a deal to open a new concept store at the recently restored and grade II-listed Tack Building within the Stables Market. The store will be created in association with sound system manufacturer Marshall to include a music space for events, as well as Dr Martens’ first permanent in-store customisation area.
It will also have a heritage centre that offers a virtual reality experiences and Dr Martens memorabilia from the musicians and celebrities who have worn the brand over the years.
“It was important to us that our new location gives us the opportunity to stay connected to the people who wear our product, and who embrace the diversity and individuality our brand represents,” said Steve Murray, chief executive of Dr Martens brand owner the Airwair International Group.
“In that sense, Camden Town is truly the perfect choice. An added bonus is that opening a store in the Stables will give us a platform to go beyond normal retail and experiment with some new concepts, which we’ll use to enhance the brand experience for our many loyal followers.”