British footwear label Dr. Martens is opening a new store in Brighton next month.
The 700sq ft retail outlet, at 15b Prince Albert Street, will open its doors on June 12, marking its first standalone store in the coastal town.
It will complement the brand’s flagship shop in Carnaby Street, London.
The launch comes ahead of other store openings due across the country in the coming months, including rEdinburgh and Newcastle.
Amy Nelson, UK retail marketing manager, said Brighton was the “perfect match”, noting the local population was “renowned for their alternative spirit and forward thinking fashion style”.
She added: “The new store will be located in The Lanes, a fashion focused area with excellent footfall from both locals and tourists alike.”
The store will feature the full range of footwear, clothing and accessories from Dr. Martens including the current spring13 range and the current Agyness Deyn for Dr. Martens collaboration collection.
To celebrate the launch of the Brighton branch, the footwear label has unveiled a street style competition to search for the “ultimate Dr. Martens style icon”.
From 28 May to 12 July, DM is inviting shoppers to share photos of their “best Dr. Marten look” on Twitter or Facebook. Style scouts from the brand will also be on the streets for the next two months.
The winner will be announced during Brighton Fashion Week and will receive £300 worth of vouchers to spend on any boots, shoes, clothes or accessories in the new DM Brighton Store.