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Dragons’ Den tycoon to review Farrell's return to market

Dragons’ Den star Peter Jones has said he “jumped at the chance” to invest in Farrell, the menswear label set up by Robbie Williams, with the entrepreneur ploughing at least six-figures into the company which collapsed in October.

Jones told Drapers that he is reviewing Farrell’s route to return to the market, including in which key retailers it will be sold.

Farrell collapsed in October after just two years of trading. It is understood all10 of its team were made redundant.

The telecoms entrepreneur, who saved Jessops at the start of the year, said that he had invested “six figures or more” into the brand and that he was working alongside Williams to make Farrell a success.

However one source close to the situation questioned how successful Farrell would be without design director Ben Dickens who joined from Burberry two years ago.

He said: “Without Ben - the magic of how it all worked - I’m not quite sure how he is going to do it. He knew the DNA of the brand, the history and story behind it and brought that out in the product.”



Readers' comments (1)

  • I think Jones' heart is ruling is head here, though it may not actually be his money.

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