Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Drake to open OVO flagship in London

Drake is to open an October’s Very Own (OVO) store at 30 Broadwick Street in Soho, London.

The Grammy-winning Canadian singer already has stores for his clothing line OVO in New York, Toronto and LA.

The brand offers T-shirts at $40 (£32) and sweat pants at $138 (£110).

The store has been leased at the 30 Broadwick Street development, which has been recently completed by Great Portland Estates, alongside coffee store Nespresso and make-up brand Bobbi Brown.

Nash Bond is understood to be advising landlord GPE, together with BGP, but was unavailable for comment.

Drapers has contacted OVO for comment.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.