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Drapers advises The Apprentice contestants on wearable tech

On last night’s episode of The Apprentice (October 15), the women’s team called Tenacity visited the office of Emap – Drapers’ publisher – to pitch an idea about wearable technology.

Clothing that integrates electronics for aesthetic or functional purposes is poised to become a major growth sector in the fashion industry but critics say current forms are often clunky and lack finesse.

Drapers editorial director Eric Musgrave was among a group of about a dozen Emap colleagues who gave their reactions to the team’s concept, showing support for a jacket that could charge a mobile phone.

The team eventually designed a prototype jacket that featured solar panels, lighting and in-built heating, in addition to the mobile-phone charging facility, and won the task by a whisker. The jacket didn’t curry much favour with John Lewis or JD Sports but gained an order for 250 units from etailer Firebox.


Readers' comments (4)

  • That's because it was garbage!

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  • I see many opportunities for wearable tech.

    However what needs to be remembered is that clothes still need washing, some garments often!

    Also to note, not all fabrics or stitching cope well with added weight or attachment.

    As for last night... At least it was fun to watch!

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  • Wow if that's the beast we have to offer we better give up! What a bunch of ??

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  • It was good to watch but they didn't have a clue!!

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