On last night’s episode of The Apprentice (October 15), the women’s team called Tenacity visited the office of Emap – Drapers’ publisher – to pitch an idea about wearable technology.
Clothing that integrates electronics for aesthetic or functional purposes is poised to become a major growth sector in the fashion industry but critics say current forms are often clunky and lack finesse.
Drapers editorial director Eric Musgrave was among a group of about a dozen Emap colleagues who gave their reactions to the team’s concept, showing support for a jacket that could charge a mobile phone.
The team eventually designed a prototype jacket that featured solar panels, lighting and in-built heating, in addition to the mobile-phone charging facility, and won the task by a whisker. The jacket didn’t curry much favour with John Lewis or JD Sports but gained an order for 250 units from etailer Firebox.