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Drapers Awards 2018 shortlist revealed

The shortlist for the prestigious Drapers Awards, which celebrates its 28th anniversary this year, has been revealed.

The winners will be revealed on 29 November at a black-tie ceremony at London’s Roundhouse in Camden.

To book your place contact Alice Ambrose on 020 3953 2052 or via

The winners of the Lifetime Achievement, Fashion Leader of the Year and Retailer Consumer Choice awards will also be revealed on the night.

The shortlist is as follows: 

Accessories Brand of the Year

  • Fiorelli (Global Brands Group)
  • Kipling (VF Europe)
  • Knomo
  • Maxwell Scott
  • Pampeano
  • Skinnydip London
  • Valentino handbags (The Morris Fyfe Agency)

Agency/Distributor of the Year

  • City Goddess
  • Gardiner Bros
  • London Hub Fashion
  • Northern Sole Supply Co
  • Red Alert
  • Somewhere London
  • TCA Showroom
  • The Morris Fyfe Agency

Best Fashion Marketing Campaign

  • Crocs – Crocs designer collaborations
  • Heist – The Dancers
  • Boden & Co – Wear it Like a Mum
  • Jigsaw – Heart Immigration
  • Liberty – Woman of Liberty
  • MissPap – The Living Wage Wardrobe
  • Simply Be – Rules? Rewritten
  • Wacoal Europe – When Life Gives You Melons, a podcast series by Freya Lingerie

Best Innovation in Fashion Retail – sponsored by Seko

  • Bria x Sabinna – cellulosic garment recycling
  • Crocs – LiteRide
  • Ebay – Searching and Shopping with Images on Mobile Devices
  • Fashion Concierge UK – shopper app
  • Intelistyle – artificial intelligence fashion stylist
  • – Toplife
  • Mallzee – Predicting the Future
  • Mud Jeans – Fit Origin technology
  • N Brown Group – Digital Fit
  • Syte – Visual artificial intelligence for retail
  • Thought Provoking Consulting with PVH Group – digital transformation
  • WhereWolf – digital transformation of the high street

Best Place to Work

  • Childrensalon
  • Fashion UK
  • FitFlop
  • Boden
  • JoJo Maman Bébé
  • Lipsy
  • People Tree
  • QVC
  • Schuh
  • Thread
  • Zalando

Best Store Design >50,000 sq ft

  • Debenhams, Roaring Meg Retail Park, Stevenage
  • Fenwick, The Lexicon, Bracknell (HMKM)
  • John Lewis, Westfield London

Best Store Design <50,000 sq ft

  • Adidas Originals, 15 Hanbury Street (Checkland Kindleysides)
  • Coggles flagship store, Alderley Edge, Cheshire
  • The Shop at Bluebird, Covent Garden (Dalziel & Pow)
  • Holland Cooper, Bicester Village
  • Boden, Westfield London
  • Jack Wills, The Lexicon, Bracknell
  • Joe Browns, Meadowhall, Sheffield
  • Monki, Westfield Stratford City
  • Weird Fish, Scarborough

Best Use of Influencer Marketing

  • Jacamo – “Live your moment” campaign (A Proper Agency)
  • Quiz Clothing – #GabbyxQuiz collaboration
  • Missy Empire – Missy Empire x Lauren Pope, Track Star
  • Navabi – Beach Body Ready
  • Primark – Alice Liveing workout collection 2018
  • Wacoal Europe – Elomi Lingerie’s “All you” influencer campaign

Fashion Retail Business of the Year (£101m to £500m turnover) – sponsored by Clipper Logistics

  • Quiz Clothing
  • Joules
  • Boden

Fashion Retail Business of the Year (£30m to £100m turnover)

  • Childrensalon
  • Crew Clothing Company
  • Joe Browns
  • JoJo Maman Bébé
  • Yours Clothing

Fashion Retail Business of the Year (>£500m turnover)

  • John Lewis
  • Matalan
  • N Brown Group
  • Primark
  • Tommy Hilfiger

Fashion Supplier of the Year

  • Carmel Clothing
  • City Goddess
  • CK Morgan
  • Hawthorn International
  • Sun Tekstil

International Fashion Retailer of the Year – sponsored by OCS Worldwide

  • Boden
  • Joules
  • Matalan
  • Reiss
  • Quiz Clothing

Lingerie Brand of the Year

  • Bluebella
  • Curvy Kate
  • Debenhams – B by Ted Baker lingerie and sleepwear
  • Fleur of England
  • Hanro International
  • Spanx
  • Fantasie (Wacoal Europe)
  • Elomie (Wacoal Europe)
  • Freya (Wacoal Europe)

Mainstream Brand of the Year

  • Barbour International
  • Izabel London
  • Joules
  • Scotch & Soda
  • Selected

Premium Brand of the Year – sponsored by Torque Logistics

  • Desmond & Dempsey
  • Ganni
  • Holland Cooper
  • Rixo London
  • Samsøe & Samsøe
  • Style Fuel

Shopping Centre of the Year

  • British Land – Meadowhall’s transformation
  • Kilver Court Designer Village
  • Unibail-Rodamco-Westfield – Westfield Stratford City

Sustainability Award

  • Björn Borg UK
  • Burberry
  • Genevieve Sweeney
  • H&M group
  • Internet Fusion – Surfdome
  • JoJo Maman Bébé
  • K-Swiss
  • People Tree

Young Fashion Brand of the Year

  • Gym King
  • Hype
  • Jakke
  • Lost Ink
  • Native Youth
  • Traffic People
  • Little Mistress
  • Varley

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