As fashion retailers and brands seek to engage customers and grow their audience, a successful marketing campaign can create that “wow” moment that really makes them stand out from the crowd.
The Best Fashion Marketing Campaign award at this year’s Drapers Awards recognises a multichannel campaign run during the last 12 months – it can be a one-off hit, a year-long programme, or anything in between.
It is open to any multichannel retailer or pureplay etailer that operates in the UK and/or Irish fashion markets.
Judges will be looking for a creative campaign that has engaged its audience with a memorable initiative driving brand awareness. A clear focus, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives will all be taken into account.
The glittering black-tie Drapers Awards ceremony will return to its new home, the Roundhouse in Camden, London, on 29 November. To be in with a chance to win, submit your entry by 8 June here or contact Kathryn McHolm on 020 3953 2226 or firstname.lastname@example.org.
Do you support retailers in their marketing strategy? Highlight your achievements in assisting the UK fashion industry creating outstanding marketing campaigns by aligning your business with the Drapers Awards. Contact Martin Arnold to discuss sponsorship opportunities on email@example.com or 020 3953 2096