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Drapers Awards launches new category: Shopping Centre of the Year

The 2018 Drapers Awards will include a new category designed to celebrate the best UK shopping centre.

As the market evolves, shopping centres are having to find new ways to drive footfall, engage shoppers and create an experience.

This award recognises a leading shopping centre that has really made its mark in the past 12 months, creating a true experience for its shoppers. It should be able to show a strong multichannel approach, giving details of how it has integrated digital elements into the shopping centre environment.

The award will go to a business that demonstrates impressive financials, a solid business model and strategy, innovation, fantastic customer service, strong marketing and communication, excellent product and visual merchandising, and proven investment in its people. Improvements in interior design will also be taken into account.

This category can be entered either directly by the shopping centre or on its behalf by an appointed design agency, architect or property business.

The glittering black-tie Drapers Awards ceremony will return to its new home, the Roundhouse in Camden, London, on 29 November. To be in with a chance to win, submit your entry by 8 June here or contact Kathryn McHolm on 020 3953 2226 or kathryn.mcholm@emap.com.

Do you want to align your business with the UK’s leading shopping centres? Contact Martin Arnold to discuss sponsorship opportunities on martin.arnold@emap.com or 020 3953 2096

 

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