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Drapers Digital Awards 2016 shortlist revealed

More than 100 etailers, multiples, department stores and brands are in the running for the Drapers Digital Awards 2016.

Celebrating the best in class across ecommerce and multichannel, the winners will be revealed at a black-tie ceremony at London’s Grosvenor House on April 28.

The contenders are:

Best Customer Experience:, Debenhams, John Lewis, Mish Retail, New Look, Pink Boutique, Jaeger, ShopStyle

Best Digital Campaign: Harrods, Destination Party; House of Fraser, Setting House of Fraser apart through seamless, personalised content; Joules, Design Your Own Welly Competition; Missguided, Can’t Is A Bad Word; N Brown Group, Simply Be Real; Primark, Bring Christmas Home; Shop Direct, Black Friday Campaign; Shop Direct, The Very Edit; Topman, We Know What You Want

Best Digital Team: IntuDigital, Jigsaw and The Shop at Bluebird, New look, Shop Direct

Best Multichannel Retailer under £25m turnover:, Hilditch & Key, Lily & Lionel, Mish Retail, Psyche, Saltrock, Seraphine, Shoetique, Weird Fish, Wolf & Badger

Best Multichannel Retailer £25m-£200m turnover: Bravissimo, Childrensalon, Jigsaw and Shop at Bluebird, Moss Bros, Oasis, Reiss

Best Multichannel Retailer over £200m turnover: Debenhams, House of Fraser, John Lewis, Marks & Spencer, Topshop

Best Pure-play Etailer under £50m turnover: Girl Meets Dress, PrettyLittleThing,, SilkFred

Best Pure-play Etailer over £50m turnover:, Boohoo, Missguided,, Shop Direct, Yoox Net-a-Porter Group, Zalando

Best Tech Start-up: Grabble, Mallzee, Modafirma, Proximity Insight, ReChannel, SilkFred

Best Use of Content:, Harrods, Marks & Spencer,, New Look, ShopStyle, Shop Direct with Taggstar

Best Use of Innovation: Appear Here, Bravissimo, Hammerson, IntuDigital, John Lewis, Marks & Spencer, UNiDAYS

Best Use of Mobile/Best App: John Lewis, House of Fraser, Psyche, Shop Direct for

Best Use of Social Media: Ipanema Flip Flops,, Navabi, Pink Boutique, Primark, Shop Direct, SilkFred, Size?, The Cambridge Satchel Company, Topshop

Best Digital Leader: This category will be voted for by the Drapers editorial team and the panel of judges

Consumer Choice Award: Amazon,, Boohoo, Debenhams, F&F at Tesco, George at Asda, House of Fraser, John Lewis, Marks & Spencer, Missguided, Net-a-Porter, New Look, Next, River Island, Shop Direct for, Sports Direct, Topshop, Zalando

Overall Award for Excellence: The winner of this award will be revealed at the ceremony on April 28. To secure your seats, contact Hannah Boag on 020 3033 2634 or

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