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Drapers Digital Awards 2017 shortlist revealed

Asos, Boohoo, Missguided, Shop Direct and Yoox Net-a-Porter will battle it out to be crowned best pureplay etailer with a turnover of more than £50m at this year’s Drapers Digital Awards in April.

More than 100 etailers, multiples, department stores and brands are in the running to pick up an award at the glittering black-tie ceremony, which has been merged with a day-time content-packed agenda at the Drapers Digital Festival for an immersive day-to-evening experience for the first time this year.

The Drapers Digital Festival will take place at Hilton Bankside in London on 25 April.

The contenders are:

Best App: EyeFitU, Grabble, Harrods, Mallzee, Missguided with Poq, Mr Porter, Shop Direct My Very ShopStyle

Best Customer Experience: Ebay UK, Marks & Spencer, Mish, Oasis, Sargozza, Metail, Shop Direct, Spreadshirt, Yours Clothing

Best Digital Marketing Campaign: AllSaints, Barbour, Dr Martens, Intu x Megan Ellaby, Missguided, MyTheresa x Burberry, Public Desire x Hayley Baldwin, V By Very

Best Multichannel Retailer Under £25m Turnover: Kwaleö, Mish, Seraphine, Weird Fish, Zoot

Best Multichannel Retailer £25m to £200m turnover: Jigsaw, Joules, Moss Bros, Oasis, Craghoppers

Best Multichannel Retailer Over £200m: Debenhams, House of Fraser, John Lewis, Marks & Spencer, Topshop

Best Pureplay Etailer Under £50m Turnover: Avenue 32, Country Attire, Finery, Lux Fix, Made of Carpet, ShopStyle, Turtle Doves, Varley

Best Pureplay Etailer Over £50m Turnover: Asos, Boohoo, Missguided, Shop Direct, YNAP

Best Tech Start-Up: MentionMe, Modafirma, RangeRoom, Smartza, Trouva

Best Use of Content: Avenue 32, Gieves & Hawkes, Simon Carter, Ted Baker, Thread

Best Use of Innovation: Catalyst Activewear, EyeFitU, Emma J Shipley & Meshmerise, Martine Jarlgaard & DoubleMe, Marks & Spencer, N Brown, Shop Direct, Shopological, Unmade, Zalando

Best Use of Mobile: Gap & iProspect, Shop Direct, Woodhouse & BrownBag Clothing, YNAP, Zalando

Best Use of Social Media: Majestic Locker & Asos Marketplace, PrettyLittleThing & Buyapowa, Public Desire, Sargossa, Tommy Hilfiger,, Yours Clothing, ShopStyle

Best Use of Technology In-Store: Adidas NYC, Tommy Hilfiger

Digital Team of the Year: Childrensalon, & eCommera, N Brown & Simply Be, Oasis, Public Desire, River Island, Shop Direct, Yours Clothing

Consumer Choice and Best Multichannel Delivery Offer: Voted for by consumers

Overall Award for Excellence and Best Digital Leader: Announced on the night

The Drapers Digital Festival’s theme is ‘The new rules of personal fashion – personal approach to fashion ecommerce and all things digital’.

Ecommerce general manager in Canada at Michael Kors Damon Sloane and executive vice president and president of global ecommerce at Levi Strauss & Co Marc Rosen will headline the Festival. Speaker line-up also includes senior digital executives from Mango,, John Lewis, River Island, La Redoute, Missguided, Shop Direct, Farfetch, Jack Wills, Uterqüe (Inditex).

To secure your Festival tickets and seats at the awards, contact Daiana Cheruse on +44 (0)20 3033 4300 or via



Readers' comments (1)

  • Best use of technology in store. Only two entrants. Wow.

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