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Drapers Digital Awards 2018 shortlist revealed

We can now unveil the shortlist for the Drapers Digital Awards 2018, which recognise and celebrate the best in fashion ecommerce.

The awards will once again form part of the wider Drapers Digital Festival, which brings together more than 700 professionals to explore the challenges and opportunities facing the ecommerce industry.

The festival combines talks, debates, live judging sessions, exhibition and exclusive fringe events, including tours, workshops and roundtable discussions. It will be held on 26 April at The Brewery, 52 Chiswell Street, London. The awards dinner will take place on the evening of the festival, at the same venue.

The shortlist is as follows:

Best App

  • Mallzee
  • Burberry
  • Harvey Nichols
  • Zalando
  • Oasis 
  • Missguided
  • Asos
  • John Lewis

Best Ecommerce Customer Experience

  • Childrensalon
  • AllSaints
  • Asda’s George
  • Trouva
  • Zalando
  • Karen Millen
  • Dune London

Best In-Store Digital Innovation

  • Quiz
  • Missguided
  • AllSaints
  • Harrods
  • John Lewis
  • Oasis 

Best Multichannel Retailer Over £200m Turnover

  • Missguided
  • John Lewis
  • Topshop/Topman
  • Marks & Spencer
  • River Island

Best Multichannel Retailer £25m-£200m Turnover

  • Childrensalon
  • Coast
  • Dune London
  • Harvey Nichols
  • Little Mistress
  • Oasis
  • Phase Eight
  • Quiz

Best Multichannel Retailer Under £25m Turnover

  • Weird Fish
  • Séraphine
  • Mish
  • Lakeland Leather
  • Chi Chi London
  • Sargossa
  • Playful Promises

Best Pureplay Etailer Under £50m Turnover

  • Children’s Outlet
  • Girl Meets Dress
  • In The Style
  • Trouva
  • Missy Empire
  • Rebellious Fashion
  • Country Attire
  • Gymshark
  • Fearlesss

Best Pureplay Etailer Over £50m Turnover

Best Use of Content

  • Missguided
  • Marks & Spencer
  • Vollebak
  • Sargossa
  • BrandLab Fashion
  • Porter

Best Use of Innovation

  • BrandLab Fashion
  • Catalyst Activewear
  • La Perla
  • Very.co.uk (Shop Direct)
  • Marks & Spencer
  • Diesel
  • Burberry
  • Sargossa
  • Finery London

Best Website Design

  • Monreal London
  • Skinnydip London
  • Moda in Pelle
  • Belle Lingerie
  • Vollebak
  • Oasis

Digital Team of the Year

  • Childrensalon
  • Bonmarche
  • Harrods
  • Marks & Spencer
  • Karen Millen
  • Phase Eight

Best Use of Social Media

  • Quiz
  • Jigsaw
  • In The Style
  • Skinnydip London

Best Digital Marketing Campaign 

  • Very.co.uk (Shop Direct)
  • Daniel Footwear
  • Psyche
  • Yoox
  • Missguided
  • Carnaby London
  • CHO Fashion & Lifestyle
  • Mr Porter

Three categories will be live-judged during the festival: Best Digital Marketing Campaign, Best App and Best Use of Innovation.

The winners of Pureplay Consumer Choice and Best Multichannel Delivery Offer will be chosen by consumers, while Digital Leader of the Year will be picked by our independent panel of judges.

Find out more at https://digitalfestival.drapersonline.com and book your place at the awards by emailing kathryn.mcholm@emap.com or calling 020 3953 2226.

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