Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Drapers Digital Awards 2020 shortlist revealed

We can now unveil the shortlist for the Drapers Digital Awards 2020, which recognise and celebrate the best in fashion ecommerce.

The awards will once again form part of the wider Drapers Digital Festival, which brings together more than 700 professionals to explore the challenges and opportunities facing the ecommerce industry.

The festival combines talks, debates, live judging sessions, exhibition and exclusive fringe events, including tours, workshops and roundtable discussions. It will be held on 7 October at County Hall, London.

The awards dinner will take place on the evening of the festival, at the same venue. Book your place now by emailing our events team at:

The shortlist is as follows:

Best App

  • Matalan
  • N Brown
  • Oasis
  • Studio Wow
  • Yours Clothing

Best Customer Engagement and Retention Strategy

  • Hotter
  • Missguided
  • Schuh
  • The Very Group

Best Digital Innovation

  • BrandLab Fashion
  • Farfetch
  • Hotter
  • Joules
  • Matalan
  • New Balance
  • Robinsons of Bawtry
  • The Very Group

Best Digital Personalisation

  • Asos
  • Dunhill
  • Pentland Brands
  • Stitch Fix

Best Digital Retailer

  • Childrensalon
  • Kurt Geiger
  • Oh Polly
  • Sosandar
  • Spoke
  • Sweaty Betty
  • Trouva

Best New Online Business

  • Harkel Clothing
  • Ivy Ekong Fashion
  • My Wardrobe HQ
  • Sante & Wade
  • Snag Tights

Best Use of a Small Budget

  • Aphrodite 1994
  • Figleaves
  • Gandys
  • Marks & Spencer
  • Matalan

Best Use of AI

  • Asos; Dunhill
  • N Brown Group
  • The Very Group
  • Westfield: The Trending Store

Best Use of Content

  • Cos
  • The Very Group
  • The Wardrobe Workshop

Best Use of Digital Marketing

  • Matalan
  • Sweaty Betty
  • Gandys

Best Use of Social Media

  • Oh Polly
  • Simply Be
  • Snag Tights
  • Sweaty Betty
  • The Very Group
  • Whale of a Time

Best Website Design

  • Charles Tyrwhitt
  • Dancing Leopard
  • Gieves & Hawkes
  • Izabel London
  • Knicker Locker
  • Sante & Wade

Digital Rising Star

  • Prema Chablani, Snag Tights
  • Amy Moore, Quiz
  • Emma Thomas, Prévu Studio
  • Audrey Vincent, Marks & Spencer

Digital Team of the Year

  • Craghoppers
  • Kurt Geiger
  • Matalan
  • Marks & Spencer
  • Prévu Studio
  • Sosandar


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.