Customer referral boosts customer acquisition by 10% to 30%, marketing referral firm Mention Me told Drapers Digital Forum in London today.
Mention Me chief executive Andy Cockburn said building on word of mouth is perfect for the fashion industry: “Fashion is designed to be shown off. Every time a brand is worn, it is an opportunity for the brand to be shared. It’s about translating that into sales.”
Cockburn said customers who find a brand through referral spend between 10% and 25% more than other shoppers on their first order, and they stick with the brand for twice as long.
He added that giving shoppers a product “worth talking about”, making it easy for them to share and asking them to do so at the right time are key.