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Drapers Ecommerce Conference 2012

This year’s Drapers Ecommerce Conference 2012 will discuss and evaluate the changing dynamics of the digital age and the massive potential this has for fashion retailers.

This year’s Drapers Ecommerce Conference 2012 will discuss and evaluate the changing dynamics of the digital age and the massive potential this has for fashion retailers.

The fashion industry has seen huge developments and significant growth in the online arena, especially with the growth of m-commerce. Multichannel and pure play retailers are continuing to see growth both online and via smart phones and tablets despite the recession.

Speakers Confirmed include:

  • Susan Aubrey-Cound, Director New Channel Development, Marks & Spencer
  • James Balmain, Head of Ecommerce, Shop Direct Group
  • Caroline Rolfe, Head of Online, Links of London
  • Chris Bale, Director, boohoo.com


To see the full list of speakers see the website: http://www.drapersfashiononline.com/speakers

Key topics for 2012

  • Analysing the ever-changing consumer: Increasing loyalty and enhancing the customer journey
  • Internationalisation of ecommerce: Driving profit abroad
  • From browsing to buying: Turning mobile into a transactional channel
  • Fall in ‘like’ with tweeting: Exploiting social media to your advantage
  • Cross channel: Maximise the benefits of integrating online with bricks and mortar


Whether you’re an indie, a multiple, a brand, or a supplier, this is the Ecommerce event for you!

For more information or to book call: +44 (0)207 554 5807 - Quote DRAPERS when booking

Visit www.drapersfashiononline.com for more information!

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