The shortlist of entries for the inaugural Drapers Etail Awards 2009 in January has been unveiled.
The shortlisted retailers in the nine categories are:
Best Customer Experience: River Island, Streetshirts, Asos, Reiss, Kurt Geiger and Oasis.
Best Etail Innovation: Littlewoodsdirect, Farfetch, My-Wardrobe, Matches and Chemical Records.
Best Etail Marketing Initiative: Warehouse, Simply Be, Aussie Bum, Mio Destino, Chemical Records and Oasis.
Best Etailer: Littlewoodsdirect, M and M Direct, Yoox, Simply Be, Asos and My-Wardrobe.
Best Independent Etailer: Cloggs, Start, Coco Ribbon, Xile Clothing, Sarah Coggles, Oi Polloi and Matches.
Multichannel Retailer: River Island, New Look, USC, Schuh, Topman, Reiss and Kurt Geiger.
Best New Etailer: Wellicious, Radley, New Look, Di-Moda Clothing, Sugar Plum Tree and Big Shoe Boutique.
Best Single-brand Etailer: Hunter Boot, Billy Bag, Anya Hindmarch, Links of London, Mulberry.
Best Specialist Etailer: Mama-la-mode, Childrensalon, Tie Warehouse, Figleaves, MyTights, Evans Sole heaven, Petit Feet.