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Drapers Fashion Summit: Thomas Pink eyes Vietnam

Vietnam is the next country on the agenda for shirting chain Thomas Pink.

Speaking at the Drapers Fashion Summit, international chief executive Jonathan Heilbron said some overseas markets had performed well and it was looking to move into new territories.

“Vietnam is the next market and we are looking at a few others as well,” said Heilbron, adding:  “Mexico, Hong Kong and Australia are all very good for us. They are a similar size and all still growing.”

He said however that China had been “challenging” of late, as a result of the slow down.  

Thomas Pink does not currently have any localised eccomerce sites, however the team is working on a local site for one country in the short term. Heilbron did not reveal which country this is.

The chain has pulled out of several counties recently, exiting Turkey, Thailand and Malaysia. 

“It was down to the local partner,” said Heilbron. “There are two types of franchise partner, one is the big brand manager where you get the knowledge and the experience and there is more finance behind it but if you are a small brand you can get a bit left behind or a bit squeezed out.”

The second is the local “entrepreneurial guy who loves he brand and thinks he can do great things with it”. 

Although Thomas Pink has exited the trio of territories Heilbron said he would “absolutely” go back in.

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