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Buying and merchandising panel Drapers Next Generation 2016

Drapers Next Gen: ‘Buying, merchandising and design work more closely with rise of digital’

The buying, merchandising and design departments work together much more closely now the balance of power has shifted towards the consumer, a panel of leading buyers and merchandising experts from Asos, Yoox Net-a-Porter and Pure Collection told delegates at the Drapers Next Generation event in London today.